Vertical Drama Hype in Germany: What Hype?
“No dominant app”: Why Germany is still catching up in the vertical drama boom While China and the US already have their own microdrama platforms with millions…
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China Tightens Censorship for Vertical Dramas
China is getting serious: since June 3, a two-month crackdown has been underway against “harmful and vulgar content” in micro dramas. It was launched by the country’s…
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Everlife blends reality-show aesthetics with a sci-fi twist
“All eyes. All hours. All of you.” It’s one of Everlife’s taglines and whether that’s a promise or a threat is exactly what the series refuses to…
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The AI and the Auteur: How Martin Scorsese Split Hollywood in Two
Martin Scorsese has directed some of the most celebrated films in cinema history. Now, for the first time in decades, he has managed to unite a Hollywood…
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There’s room for more: How indie verticals are rethinking the format
Beyond the Billionaire: How Indie Verticals Are Rethinking the Format Here’s the pattern: He’s a CEO. Or a billionaire. Or a mafia boss. Or a vampire, an…
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Trümmerkind Shows What Vertical Drama Hasn’t Dared to Do Yet
No billionaire. No love triangle. No plot twist in second three. Trümmerkind: IMGBE — In Meiner Gegend Brennt Es (In My Neighborhood, It’s Burning) — starts where…
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Time Away: What This Drama Does Differently Than Anything We Know
No CEO. No secret baby. No contract marriage. No alpha male who’s cruel first and madly in love by episode twelve. Instead: 1881. The Civil War. A…
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EiLiN: The first German-language platform for vertical drama
With EiLiN, a German-language platform for vertical dramas is emerging. The planned series are intended to be vertical, short, emotional and made for mobile viewing. Instead of…
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The All-American Rejects – When Vertical Storytelling Becomes an Album Campaign
SuperFan is a self-aware branded vertical that shows how vertical storytelling can work beyond classic romance, CEO, or standard trope-driven formats. The series built around The All-American…
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Romantic or Red Flag? Body Shaming in Vertical Dramas
Why transformation stories can be powerful — but devaluation is not romance Vertical dramas love transformations. And that is not a bad thing in itself. A glow-up…